Be sure to include team members as part of the development and review of the outline to ensure your white paper plan is on target. You are educating your target audience on the current state of the art, as well as where your solution fits.
Map out sections and subsections.
To support the launch of a product or service To support an evaluation of competing offerings from different vendors One of the first white papers I ever worked on was organized this way: This is likely to be packaged as a numbered list. And much of his advice applies to writing white papers as well.
This could certainly work for a white paper. There are plenty of other formats to provide company or product-specific information to your audience, such as data sheets for example. You get 4 bullets per slide and 4 words per bullet.
What are you providing in this white paper that your audience cannot get elsewhere? When in doubt, leave it out.
Quote industry experts as needed to bolster your positions. Describe a user on a smartphone connected through a VPN sending input to an app running on a server at the company HQ that updates a customer record in a database which is then mirrored to a backup database at a second data centre.
Provide additional detail to that included in the abstract, but avoid going into too much detail. Sample questions to be answered in this section: Chapman from their book, Content Rules: Remember your audience and use appropriate language and level of detail.
We prefer white papers that end with offers — free trial version, free assessment, free gift certificate if you call today, that sort of thing. Several others represent a close approximation or mashup of these main types.
Plan on many revisions. Keep reading to take a deep dive into each of these areas. Notice the two samples just above both use numbers in their titles. Substantiate your message by including content from subject experts by getting quotes directly from them or curating their content.
In the telling, you cover all the aspects of your business and its environment. Use a direct structure format for the creation of your abstract. In Presenting to WinWeissman touches on the great power of tables to organize information. But I certainly work to include tables whenever I can.
White Paper Structure White papers generally have the following sections: Ensure your title represents what is truly in the white paper. Summarize the white paper objectives.Even for Product Knowledge white papers, it's not a good idea to include the product name in the title.
Your title should be benefit, not feature, oriented. The abstract or executive summary — You may be tempted to put your conclusion at the end, but a white paper needs to grab the reader immediately.
Many white papers don’t turn out well, often because they’re missing some key structural elements or they weren’t planned properly from the start. Fortunately, if you identify these issues in time, you can save your white paper from being passed over by any prospects.
To help you write, format, design, and promote your white papers, we’ve written tutorials, created templates, and made videos. White Paper Templates - Improve the quality of your white papers with 15 royalty-free MS Word White Paper templates. Structure your white paper: Before you start writing, you’ll need a structure that your white paper should follow.
A good white paper should answer all potential questions an investor might ask while telling a story at the same time. Now You're Ready to Format and Write This White Paper. We’ve done a lot of things so far.
Some of it even involved a little bit of writing. Mostly, though, we’ve spent our time getting ready to write. Writing a white paper isn’t easy.
You’re now staring down an intense and involved project. How to write a white paper Writing a white paper can seem challenging at first. But with a little planning and methodology, it can be achieved in a short time and without compromising quality.Download