Study of the departmental stores in mumbai marketing essay

Hence some time must be spent to maintain the display on repeat visits by sales force. The departmental stores are larger mostly sq.

Customer in these stores looks for variety. This indicated that customer have one or mostly two good primary reason and other reason to visit departmental stores. Sales force must scan the surrounding environment to gauge the effect of climate as well as competition on proposed place of display.

Calculate the average important score assigned by respondents for each parameter of all the weightings given by the customer. It is one of the major retailers in India with 13 stores across the country out of which 5 are operational in Mumbai.

Furniture and decor, colour and lighting, comfort and feel, adequate sign boards, courtesy and friendly atmosphere are moderately important.

Customers have several reasons to choose any departmental store. They want variety and would like to touch and feel the product. The respondents were probed for much reason the first reason being the top of the mind.

In this test the value of alpha is found to be 0. It is an overall framework that indicate what information is to be collected and from which source and by which procedure in research project.

The time to shift the gears and accelerate the pace of retail development has arrived and it is up to retailers and potential investors to get their show on the roads. The study captured about different responses that could be classified into seven important categories.

Some retailers are doing this and have massive expansion plans in place. Reliability test is to find out the reliability of the instrument. Finally, you should wholeheartedly be a member of the family in which you have been wedlocked to maintain the harmony in your new family without too much of unreasonable adjustments.

Value of nearness to store is 3. Customer satisfaction index has been calculated for all parameters taken together.

All key elements of design and merchandising must be coordinated to get the right effect. What does it take to make a customer walk into your store and buy products How many such outlets can we open across the country to achieve national status and more importantly economies of scale.

Also literacy rates in villages have increased considerably, thus bringing about a shift in consumer tastes. Range of merchandise, in terms of product and price, attract shopper to a store.

By the time you reach your home, you will be dead tired to do anything. There is a very thin line between schemes and brand name. More and more women are also turning to corporate jobs, which is adding to the family income but making lifestyles extremely busy.

Thus, we reject the hypothesis that nearness to store affect the customer satisfaction. The customer is willing to trade-off the extra travel with the experience.

Thus, whoever would follow their footsteps and go for retailing in the rural areas stand to gain a lot. This is mostly due to the proximity to homes and personal service of local stores.

Ideas on starting a departmental store

Given the size, and the geographical, cultural and socio-economic diversity of India, there is no role model for Indian suppliers and retailers to adapt or expand in the Indian context. Respondent are considering adequate sign board, quality of products, variety of products, plastic money service as important factor in deciding where to shop.

This study was conducted in old as well as new format of departmental stores. But if you listen, you may learn something new! In fact, retailing has emerged as a new stream of management curriculum, providing new areas of employment.

It is important to validate this hypothesis. So when experience of shopping is good there is a high chance of next visit.

In India, the retail sector is the second largest employer after agriculture. Customer satisfaction must be matching or greater than the customer expectation. The height of display must be such that it meets the eye level of customer. Next, you should be savoring the companionship of your husband instead of starting up a new business.

Rajesh Shetty, Department Manager of Chembur outlet provided valuable information about the organization. At the same time retailers must focus on the most demanding customers who want customization, value and service. This study involves the field survey conducted across different departmental stores in Mumbai.stores or business therefore it is very important to measure it and to find that what the factors which affect the customer satisfaction.

The Total Quality Management is based on this idea of customer satisfaction. Customer satisfaction refers to the extent to which customers are happy with the. apparel market in terms of market size and growth and to study the important demographic, psychological and socio-economic factors which influence the consumer purchase behaviour for apparel with reference to college going students, especially management students.

Sep 08,  · Study Of The Departmental Stores In Mumbai Marketing Essay For assignment help please contact at [email protected] or [email protected] Customer satisfaction is the key factor in knowing the success of any departmental stores or business therefore it is very important to.

Departmental stores in Mumbai: Departmental store offers a wide range of products in an organized fashion that are easily accessible to the marketing practitioners.

This study fills this gap by studying the differences in decision-making styles based on gender in the Mumbai context. We will write a custom essay sample on Marketing project specifically for you for only Cadbury India Ltd rolled out a slew of customised marketing and communication initiatives at the retail end.

departmental stores, super markets malls etc. Retail outlets in rural areas only include the kirana shops and chemists and to a certain extent.

Free Essay: Pre-Feasibility Study DEPARTMENTAL STORE Small and Medium Enterprises Development Authority Government of Pakistan HEAD OFFICE Home Page; Writing; Departmental Store Study; Departmental Store Study.


Study of the departmental stores in mumbai marketing essay
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