Thousands of small to mid-sized stores in the world have adopted the LightSpeed platform to sell everything from clothing to cameras, to musical instruments and, yes, even running shoes.
The lessons learned from user experience research have been an essential ingredient in improving online shopping tactics. What can retailers learn from e-commerce?
The sales clerk immediately starts explaining how different types of training have different demands on our bodies, information that Kerry already knows. The real goal is to find ways to help consumers reduce the scope of their search and simplify their shopping experience, and in the process, make retail stores more intuitive and brands more attractive.
The platform also gives a retailer the opportunity to allow its customers to view merchandise that is not on the sales floor and order it on the spot. Consumers also want websites and stores to work better together. Respondents said they want more options in searching for items, checking out, enhanced security A study on shopping experience at alternate delivery locations.
As bricks-and-mortar retailers are trying to enhance their in-store experiences, new options are emerging to help close the gap between online and in-store experiences. By understanding the changing needs and expectations of shoppers, Apple stores have adopted a differentiated checkout experience that blends the best of in-store with the best of online.
The retail giant is already giving its customers the option to buy products online and pick them up in-store or buy online and return in-store.
Online shoppers want retailers to make it easier to purchase their goods and services. Pioneering retailers have already started to answer this need by introducing digital technologies, such as virtual fitting tools and virtual product aisles, in their stores.
Penney, Urban Outfitters and Anthropologie are either currently planning or have already equipped their stores with mobile devices—iPhone, iPad or iPod Touch—to allow for credit or debit card purchases in-store. Mobile experience is lacking While smartphones play a big role in the online experience, user interfaces have some catching up to do to win over consumers.
Tescothe British multinational grocery and general merchandise retailer, has already started testing new digital technologies that may change the way we shop in the future.
A third project is the introduction of virtual merchandising that enables retailers to test different ranges of product organization in different stores in order to ensure an easy shopping experience for customers in the real world.
Another option available to iPhone owners is the ability to select and buy the items online before heading to their local Apple Store to pick them up. There is no doubt that the same approach can be used to enhance the in-store shopping experience as well.
However, many retailers are still struggling to find the best way of combining e-commerce with in-store shopping to create a consistent retail experience. The Montreal-based LightSpeed offers retailers a complete omni-channel solution to seamlessly integrate e-commerce functions and in-store operations at an affordable price.
Consumers also are likely to share their opinions on product and brands on social media. Companies such as Apple have managed to blend the ease and convenience of online electronic payment with the reassuring comfort of in-store shopping by eliminating the cash register in their stores and having salespeople handle the sales transaction on smartphones before sending customer receipts via email.
At this point, Kerry starts to regret coming to the store and thinks she should have ordered the shoes online. Her expectations for an in-store purchase experience are high: Unfortunately, most retailers are still unable to meet the needs of their consumers by creating a shopping experience where online and offline intersect.
As an experienced runner, Kerry knows precisely what features she wants in a running shoe, and after thorough research, she has landed on the Saucony Powergrid Triumph As consumers have become accustomed to the convenience and empowerment of online shopping, they expect their in-store experiences to be consistent with their e-commerce routines.
She researched various models online and is ready to pick up the footwear she has chosen at the local store that offers the best price. From Clicks to Bricks—and Back Again A handful of retailers have tried and succeeded in achieving a smooth transition from online to in-store shopping by offering customers a seamless, omni-channel experience.
Taking It to the Next Level While the goal is to offer customers a seamless shopping experience across multiple channels, the trick has been finding the best way to combine e-commerce with in-store shopping to create a connected retail experience.
Omnichannel drives brand loyalty The demand for cross-channel convenience is becoming more prevalent for the savvy shopper.Shopping on the go. Shoppers worldwide are increasingly on the go, making mobile accessibility a more critical element of the customer experience.
A report based on the research, titled “Discovering ‘WOW’ — A Study of Great Retail Shopping Experiences in North America,”points to five major areas that contribute to a great shopping. Jan 06, · The study was based on our Experience Radar methodology, which helps businesses identify often hidden sources of value that lead to exceptional, differentiating customer experiences.
Furthermore, “make [the online shopping experience] as real as possible by providing photos of the product being used,” she suggests.
For example, next to that photo of a vase, show that same. The results of the study state that convenience during the online shopping, wider alternatives for selection and low price significantly influence online customer satisfaction in Indian context.
Keywords: e-business, online shopping experience.
Welcome to the UPS Pulse of the Online Shopper Study In addition to covering the entire online shopping experience, the study also delves deeper into how mobile and social media are shaping the online shopping experience. It .Download